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STREETWEAR
CULTURE

What is streetwear culture?

There is no simple way to describe it because it is ever-changing and evolving. But if there was one word that captured the many distinct varieties and identities of streetwear culture, it would be ‘rebellion’. It goes against the mainstream, against the establishment.

what-is-streetwear
When one thinks of streetwear

When one thinks of
STREETWEAR...

… sneakers, T-shirts and tracksuit pants with logos and printed graphics may come to mind. Yet, streetwear culture is so much more. 


It has a unique flavour and is much more than just a single culture: it influences numerous subcultures. It is far more than a fashion trend; it is a movement. 


An identity that goes against the norms of society to give a voice to those who are not always heard.

FOR US
BY US

Accessories
Tops and shirts
Streetwear is also a formidable force in the fashion industry. It is making itself known on runways and is no longer just confined to the streets anymore. South Africa is drenched in a culture nuanced by a vocal youth nature, making it the perfect breeding ground and backdrop for the growth of a strong streetwear movement that is sure to dominate the fashion industry.

WE LAID THE GROUNDWORK

NOW WE BUILD THE FUTURE

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